Coach Dan Foster | Purpose Driven Broker

As you start to plan for 2010, remember to focus a portion of your planning time on defining your Lead Generation Systems. In my career as a real estate broker and leader I have found there are two key lead generation systems that must be in place and running smoothly for there to be a high probability of success.

The first lead generation system is called a Stay-in-Touch System. This system must have a balance of selling and marketing activities that are focused on your Sphere of Influence (SOI). Your SOI includes your friends, family, past clients, and referral partners. You want to make sure you are staying in touch with this group of people a minimum of three times per month with one of those contacts being a face to face appointment, phone call, or an e-dialogue.

Last week I talked with a friend about three different realities facing leaders and sales professionals as we approach the end of another year. This year has been difficult and challenging for everyone. Having clarity around the reality of your situation is required as you plan for this next year. Most of us do not have trouble dreaming or hoping for better results, but if we do this without acknowledging the reality of our situation and planning appropriately, our dreams will turn into nightmares. Here are three realities facing professionals today:

Join us for a great panel discussion and webinar this Thursday at 10am (Pacific). I will be interviewing your peers and discussing how they create and work personal plans for success that achieve results. We will hear from top agents in the Portland and SW Washington area as they reflect on their previous year, plan [...]

What is the difference between the selling and marketing activities in your business? Many professionals don’t know the difference and assume they are one and the same. Knowing the difference between the two and applying both of them properly to your business development plan can be the difference between a mediocre and break-through year in your business. Let me explain the difference and why I think this is so important.

Join us for another engaging panel discussion on September 24th from 10am to 11am. We will be speaking to agents from across the company about their plan to finish the year strong and start 2010 off right. Your peers will be sharing their high payoff activities and business generation ideas that are proving to be successful. You’ll walk away with ideas and action plans to implement over the next 90 days so that you too can Finish the Year Strong!